Smarter Surfaces

Company Profile

Our Story  

Smarter Surfaces is a world leader in providing surface solutions with different functionalities to a global range of customers. In 2009 company founder Ronan Clarke developed Smart Wall Paint, which turns any flat surface into a reusable whiteboard. This was in response to a customer's request for a room to be lined with whiteboards which was expensive, difficult and costly to ship.  The subsequent success of this product led the company to continue its intensive research programme to deliver functional wallcoverings, paints and plaster to our global partners and end-users.

Experienced international marketer Denise Doran, joined Ronan to scale the business in 2013. Today, the multi award-winning and global Smarter Surfaces is a recognised innovator in the commercial wallcoverings sector.

Management Team

Ronan Clarke, Founder of Smarter Surfaces

Ronan is a proven entrepreneur with a background in construction and property investment at home and overseas. From 1998 to 2008, Ronan founded and managed a successful multi-million euro construction business, which employed fifty staff.

In 2011, Ronan founded Smart Wall Paint. Ronan's entrepreneurial talent has been recognised with the awarding of the 2013 David Manley Business Category Award and the 2013 PwC Docklands Innovation Awards.

In 2015, Smart Wall Paint rebranded to Smarter Surfaces to reflect the growing range of products.

Denise Doran BBS MBA

Denise is an internationally accomplished, senior executive with 20 years demonstrated career success. She has worked with Nortel, Hitachi and Dell, in a variety of global strategic, product, channel and marketing roles. She has lived and worked in Ireland, the UK and France.

Denise set up the first Marketing Communications team in Dell UK and Ireland, Business and Consumer. In that role and with an annual budget of €30million, Denise and her team delivered 30% quarter on quarter lead generation increases.

Denise also ran her own very successful consultancy company where she worked with many of Ireland's top tech start-up companies as well as government agencies, for over a decade.

Denise was invited to join Smarter Surfaces as a shareholder in its incubator stage.


Denise Doran and Ronan Clarke - Smart Wall Paint


John Byrne FCA BCOMM - Financial Controller

John is a Chartered Accountant having trained with leading international accountancy firm, Mazars. A senior financial executive with a proven track record of business development and relationship management, John has 25 years’ experience in a range of industrial sectors including transport, retail, manufacture and export. He has managed turnovers in excess of €30 million and staffing of 50 plus.


Mark Mullins, Head of International Sales

Mark has over 20 years international sales, negotiation, and relationship building experience. He is acting advisor to overseas companies who want to increase their sales and margins by introducing the Smarter Surfaces product range into their market place. Mark joined Smarter Surfaces in 2016 with responsibility for leading the rapid expansion of Smarter Surfaces network of distributors across Europe, Asia, Africa and South America


John Monaghan, General Manager

With over 27 years in warehouse operation and supply chain, John has worked in a variety of sectors including Pharma, Motor and Baby products, Import and Export. He has managed teams from 2 to 30 members of staff and worked in companies with turnovers of €2 million to €100 million. His involvement in Lean has been vital in managing cost and also help him to streamline the workflow. As General Manager, John is responsible for all operational aspects of the business including supply chain management, lean management and HR


Sandra Jiménez Marin, Ecommerce and Sales Manager

Sandra, with over 15 years’ experience, is the head of Smarter Surfaces Inside Sales team. She has previously worked at many successful companies such as Deutsche Bank and Microsoft and is skilled in numerous areas such as Magento, Google Analytics, SEO, Adwords/Bing, Zoho, and more. Sandra joined Smarter Surfaces in 2014 and has expanded our non-English speaking markets and Amazon platforms. To date, Sandra and her team have built 10 successful websites in 5 languages and manage our presence on seven Amazon stores .


Product Range and Collections

Smarter Surfaces has been consistently involved in extensive research and development since the creation of Smart Wall Paint. This product went on to win multiple awards including FM Office Product of the Year by the European Office Products Association, EOPA.  In 2015, our Connector range offering magnetic functionality, including both magnetic paint and plaster,  was a huge success. In 2016 we launched our range of functional wallcoverings,  including both Smart Whiteboard Wallcovering and Smart Projector Wallcovering.

Our versatile products can be applied to a number of surfaces in commercial settings including; walls and desks, meeting rooms and offices, classrooms and even entire buildings. Each can be transformed into collaborative and productive working environments.

Browse our product collections to see how you can reinvent your working space :

Collaborator Collection- magnetic and dry erase products

Communicator Collection- whiteboard paint and wallcovering

Connector Collection - magnetic paint and plaster

Clarity Collection- projector wallcovering and paint

Headquartered in Dublin, Ireland, we manufacture both in the UK and Ireland, for quality.


Research & Development

Smarter Surfaces is committed to delivering innovation through functional surfaces and coatings. We invest heavily in research, development and innovation. We are proud to have in our team some of Europe's most senior and specialist coatings experts. This combination is key to our long-term business development and global strategy.

In 2016,  we launched our range of functional wallcoverings including both Smart Whiteboard Wallcovering and Smart Projector Wallcovering. The R&D process doesn’t stop there, along with creating new products our current products undergo continuous testing to ensure they remain at the highest quality possible.

Smarter Surfaces complies with the standards set out by the European Chemicals Agency.  

Smarter Surfaces is committed to market leading product quality and has product specific certification in areas such as Fire, VOC, LEED and M1.

Our research and development process always adheres to the ISO Certification system. 



Research & Development Department Biographies

Smarter Surfaces Research and Development department is headed up by two Senior Technology and Applications Officers.

Chief Technology Officer

Smarter Surfaces senior technical expert has built up a long-term career in national and multinational companies in the surface coatings industry across Europe.

The CTO, who has a FTC in Polymer Chemistry, has a broad technical background, having worked in various market areas including automotive original equipment, general industrial, wood finishes, protective coatings, A.C.E. Coatings (agricultural, construction, and earthmoving), automotive components, coatings for plastics, drum coatings, and domestic dppliances.  He has experience in all low VOC coatings but specialises in Water Based and Electrodeposition coatings (E-coat).

He has gained extensive experience having worked in coatings companies Macpherson, Protega, Tikkurila and Kemira, amongst others.

He joined Smart Wall Paint in 2008, where he enjoys the challenges of developing a new product range and the implementation of improvement strategies.

For more information and technical enquiries, please contact


Chief Applications Officer

Smarter Surfaces senior technical management consultant has gained extensive board level experience with global multi-national paint and coatings companies as a Marketing and as a Technical Director.

Holding a BSc Honours graduate in Chemical Technology and Engineering, he has worked in many manufacturing and coatings sectors including automotive coatings OEM, general industrial, sealants and adhesives, pre-treatment chemicals and wood coatings. His product knowledge extends across all major technologies including Electropaint, Resins, Water Based, Alkyd, Epoxy, Acrylic, Powder and Polyurethane coatings.

He has gained his in-depth experience, most notably, working for PPG Industries for over fifteen years.

For more information and technical enquiries, please contact

Routes to Market

Smarter Surfaces trades globally through a network of global distributors,  private label partners, and numerous e-commerce websites in six languages and most recently, a pilot franchise programme (Ireland only). Our versatile products can be applied to a number of surfaces in commercial settings including; walls and desks, meeting rooms and offices, classrooms and even entire buildings. Each can be transformed into collaborative and productive working environments.

Our business model comprises of four routes to market

- Partner and reseller network

- Private Label

-Multi-lingual e-commerce sites

- Franchise

If you are interested in becoming involved with Smarter Surfaces as a partner or to explore private label options,  please visit  Smarter Surfaces Corporate website.

To learn more about franchise options,  visit Smarter Surfaces Franchise website.