Smarter Surfaces

Emerging Small Exporter - the newest accolade awarded to Smart Wall Paint


Emerging Small Exporter is the newest accolade awarded to Smart Wall Paint, at the recent Export Industry Awards 2014.

Speaking of the award win, Derek Allen from Head of Smart Wall Paint’s International Sales, explains “As it stands, approx. 97% of our sales are provided to export markets. Trading a mere two years, the company started out building the foundations to sell the product range, through online platforms and by establishing partnerships with businesses across the world.”

“The main export territories we sell into are the EU, the Middle East, Africa and South America. Winning this award is a true reflection of the dedicated team behind Smart Wall Paint,” continues Allen.

Smart Wall Paint is not new to the awards scene having been the recipient of three other awards, including the FM Office Product of the Year 2014, the 2013 David Manley Business Category Awards and the 2013 PricewaterhouseCoopers Docklands Innovation Awards.

In this year alone, the company has also been shortlisted for a European Business Award (in Innovation) and an Ulster Bank Business Achievers Award.

Speaking from the digital department at the company, Steven Wall, reveals “We launched the first Smart Wall Paint ecommerce websites serving Irish, UK, Canadian and US customers in 2012. To facilitate the increasing market demand for the product outside of these markets, we have went on to establish online domains serving nine other markets.”

Building on the export success, global customers served include business customers like Google, SAP, Microsoft, Tesco, Marks & Spencer, NBC Universal, Vodafone and Virgin Media, as well as many small businesses.

Education customers include universities, colleges and schools all over the world such as the University of Tasmania, Bristol University, the Royal College of Surgeons, London School of Music, the Deaf Society, plus many more.

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Pictured above are Simon McKeever, Chief Executive, Irish Exporters Association; Vincent Reynolds, Head of Local Enterprise Office; Minister Alex White, TD; the Minister for Communications, Energy & Natural Resources; with Barbara Piatkowska, Derek Allen and Ronan Clarke of Smart Wall Paint; and Hugh Kelly, President, Irish Exporters Association at the end.